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Statistics
Statistics for Irish soft drinks market up to June 2010
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| Total
market. Value €415,157,000
Litreage. 263,144,000
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A decline of 7% from last year |
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| Total Carbonates splits in value Multiples. 29%
Symbol Groups. 30%
TSNs, Garages etc. 20%
Independents. 12%
Discount stores. 9%
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| Pack
splits in value. One shot bottles. 48%
One shot cans 10%
Take home multipacks. 16%
Take home large bottles. 26%
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| Brand
shares in one shots. Coca Cola 31%
Lucozade 27%
Red Bull 5%
Powerade 1.5%
7up 9%
Club range. 6%
Fanta 1.5%
Sprite .5%
Private label 5%
Others. 13.5%
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| Brand
shares in RTDs Capri Sun 38%
Ribena 15%
Squeez. 1%
Private label 8%
Oasis. 1%
Nestea .5%
Innocent 1%
Others. 35.5%
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| Brand
shares in dilutables. Mi-Wadi 42%
Robinsons. 15%
Ribena 5%
Fruice 5%
Kia Ora 4%
Private label 13%
Others 16%
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| Large
bottles market 7up/7up Free 34%
Coca Cola/Diet Coke. 40%
Club 12%
Lucozade 2%
Others 12%
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| Energy
drinks market share All Lucozade brands. 75%
Red Bull 15%
Powerade 3%
Energize 2%
Others 5%
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| Market
Number Ones.
Large bottles: Coca Cola
500ml contours: Coca Cola
Cans: Coca Cola
Energy drinks: Lucozade
RTDs: Capri Sun
Still water: Balyygowan
Flavoured water: Volvic
Cordials: Mi-Wadi
Sports drinks: Lucozade Sport
Stimulant drinks: Red Bull
Cola flavour: Coca Cola
Orange flavour: Club
Lemon & Lime flavour: 7up
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| Market
segments in flavours Cola 39%
Lemon & Lime 19%
Orange 12%
Others 30%
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